Adapting Marketing & Growth Strategies in a Fast-Moving World

The world is moving fast. The current situation is rapidly accelerating the inevitable changes to business as we know it: creating an online service offering, utilising data to make decisions, pro-actively anticipating customer (B2B and B2C) behaviour changes, increasing engagement & brand loyalty.

As a business owner/leader within your company or division – it is imperative that you show innovation and agility. Market share is critical. Disruptive businesses are moving fast – e-commerce platforms, virtual experience, tele-health, centralised & automated professional service solutions.

Our webinar featured special guest speaker, Paul Dunancson – Non-Executive, marketing & growth specialist – for a practical & strategic insight into how to adapt your strategies in a fast-moving world.

Paul Duncanson is an expert in marketing & growth strategies, demonstrated by his impressive experience in privately owned, PE backed and marketing platform/consultancy he personally founded.

Paul Duncanson Bio

Paul Duncanson is a highly respected Non-Executive & C-Suite Executive, with significant experience & expertise in creating and implementing marketing & growth strategies.

Currently, he runs his own marketing consultancy, Carrington House Associates, and is an international NED with Fletchers Solicitors and Creative Culture. He was shortlisted in 2020 in the prestigious Non Executive Director Awards.

In 2003, Paul helped to launch Creativebrief, and as MD managed its growth into the UK’s leading online marketing services content provider and intermediary, managing over $3bn in value of brand marketing spend.

Paul has broad experience across a broad range of industries, his career includes working with prestigious brands / companies such as: Coca-Cola, GSK, Andrex, William Grants/Glenfiddich, Sainsburys, BT, Sony PlayStation and Carlton Communications.