New campaign launched to drive innovation in Greater Manchester’s SMEs

Could your products and services benefit from Human-Centred Design?

The Future of Human Experiences and Human-Centred Design is a new campaign that has been launched in Greater Manchester enabling SMEs to work alongside large corporates and leading academics to maximise the success of new products and services. Human-Centred Design (HCD) is a specific approach to problem-solving that involves the human perspective in all steps of the process, and the new technological age means that it is increasingly important for innovators to design easy to use, high performing products and services.

The new campaign is part of Innovate Manchester, which is a programme created by GC Business Growth Hub and MIDAS and produced by FutureEverything.

Chief Executive of MIDAS, Tim Newns, said “Our programme is about inspiring collaborations that will bring forward radical new ideas and make the most of the rich diversity of design and digital expertise we have in Greater Manchester. We want to help companies with the HCD challenge and make sure that design is not just driven by technologists, but the experience of the people actually using the product or service.”

Newns added “The programme recognises the enormous impact of design in countless everyday objects and tasks. This includes improving the functionality of all forms of technology and engineering, and making sure activities as simple as walking around a supermarket or accessing government services – such as applying for a driving licence online – are not made harder by design. The project also explores how large organisations can adapt their processes and practices and potentially innovate by employing HCD.”

The Future of Human Experiences and Human-Centred webinar will take place on Tuesday 23rd February with a range of panellists and the keynote speaker Dr Caroline Jay, Head of Research in the School of Engineering and the Digital Futures Human-Centred Design Lead at the University of Manchester.