Bimson Power Group
North West
eCommerce, Wholesale Distribution
C-Suite, Finance


Leading power products business, Bimson Power Group, was founded by Jeff Bimson who subsequently created a direct-to-consumer, e-commerce proposition by acquiring one of its biggest winch customers. This created a requirement for Group-level appointments; a Group Commercial Director and Group CFO who could support in developing the Value Creation Plan.

Looking to develop a succession plan, Jeff approached Rowan to support in the development of a leadership team structure that could drive growth and enable him to eventually step back from the day to day.


Rowan supported Jeff in the development of the Value Creation Plan, focused on accelerating growth through internationalisation plans and the development of a group holding company.

To ensure the successful delivery of the growth ambitions, Rowan identified the required senior leadership team structure including the need for a hands-on CFO with a knowledge of PE standards, and a retail group MD who could take on the required sales targets to deliver the desired growth plans.


Rowan introduced Lee Marriott who was appointed to run the business day-to-day in the role of retail Managing Director, along with Group CFO, Mike Cullen, who has introduced robust financial processes, in anticipation of any future investment.

This improved senior leadership structure enabled Jeff Bimson to step into the role of CEO, with future succession plans in place. As a team they delivered increased turnover from £8m -c.£30m in year one, with ambitions of reaching £75m turnover.

Both Lee and Mike, now Group Commercial Director, have been instrumental in the expansion into European markets: Germany and The Netherlands, and subsequently into America in 2023.

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