Shopping Shake-up!
Commerce marketing firm SMG bought in £15.7m deal.
The North-West operator – which specialises in connecting retailers with shoppers instore and online, along with its subsidiaries; Lobster Agency, Threefold and Capture Marketing – has been bought by Next 15 Communications Group.
Founded in 2008, the business specialises in data-led commerce marketing activation, and is led by CEO Samuel Knights.
It’s a great story, but…
???? Does the success of SMG and its subsidiaries indicate an uptick in Consumer confidence post-pandemic, given that the business operates through both on and offline channels?
???? If so, what does an uptick in Consumer sentiment mean for your business?
❔ Is it ‘full steam ahead’ for your growth plans, now that the world is starting to open up again and consumers are spending more, or is your business remaining cautious?
