Should the next step in your growth journey be acquisition?
Mission Labs, the Lancashire-based cloud contact centre (CCaaS) has been acquired by Gamma Communications for a potential £46 million. Gamma, which is also based in the North West, is a leading UK provider of Unified Communications as a Service (UCaaS). The acquisition will play an important role in Gamma’s long term growth strategy to develop complementary products and expand its routes to market.
The combination of the two businesses’ skillsets means that they will be well placed to capitalise on the growing CCaaS market. Currently, 25% of the UK’s 850,00 contact centre agents are using a CCaaS solution. However, by 2025, it is anticipated that this percentage will increase to 7%.
Gamma and Mission Labs have been partnering over the last 18 months on numerous projects including PhoneLine+, a replacement product specifically designed for single line customers. Gamma stated that they are “pleased to be welcoming a talented and experienced team that has successfully developed and deployed cloud software solutions. [Mission Labs] will work with Gamma’s existing technology team to develop and deliver an exciting roadmap of UCaaS and CCaaS products.”
Damian Hanson, Co-Founder and Director of Mission Labs, said “We are delighted to become part of the Gamma family and we see this as the next step in the development and continued growth of our business. We believe that we can combine our products, development and commercial teams with those of Gamma to drive the strategy of the business we have built to the next level. It is great to have found a partner with a similar ethos and forward-thinking vision.”
Initially, £40.2 million will be paid to Mission Labs, with a £6 million contingent deferred consideration payable over the next three years assuming that specific milestones are met.
Picture – Co-Founders of Mission Labs: Damian Hanson (left) and David Hague (right).
