Demystifying Digital Marketing Lunch with ICEAW – 19th June

We are delighted to be partnering with the ICAEW Lancashire and South Lakeland for this event at Bolton Golf Club on the 19th June.

There is no doubt, E-Commerce is a complicated industry, full of acronyms, algorithms and analytics. In a world where data is so easily accessible our guest speaker Tom Wilcock, Ecommerce Director at Expansive Consultancy, will demonstrate how the digital world enables businesses and key decision makers to understand business cases and ROI proposals for proposed spend.  Tom will illustrate how it is possible to benchmark actual performance against these budgets. Creating e-commerce growth strategies is an art which requires group participation, a solid framework, strong communication, clarity and experience. We are looking forward to hosting this informative lunch where Tom, whose experience with successful ecommerce businesses including JJB Sports, JD Sports, Claire’s, Matalan and Julian Charles, will address the challenges in this changing world as well as help educate Finance Directors and Business Leaders along the way.