Powerplay Brands Ltd.
North West
Logistics and Distribution


PowerPlay Brands is a privately owned business, which imports and distributes branded products like Ben Sherman, Reebok, DKNY etc. across global retail channels.

With turnover tripling in 3 years and forecast to double in the next 12 months, Powerplay required a Supply Chain & Operations Director to:

  • Fill a gap in its Management team.
  • Support future growth.
  • Expand warehousing capacity (utilising 3rd party logistics in the Netherlands).
  • Introduce KPIs.
  • Tighten stock controls.
  • Increase EPR functionality/efficiency.

After being recommended by a previous client, Rowan was retained by CEO Marc Samuels to appoint the new  Supply Chain & Operations Director.


Rowan worked closely with Marc, the Managing Director at PowerPlay, to understand the role requirements, alongside the personal characteristics needed of the Supply Chain & Operations Director:

As experts in Executive Search, Rowan searched for & assessed candidates who had:

  • Successfully taken a business on a similar growth journey and wanted to do it again.
  • Previous experience leading Operations in a £50m e-commerce/distribution business, ideally within textiles
  • Worked at Director level, with a proven track record of establishing and delivering performance measures, controls and systems, including experience of ERP implementation.


Kelly was highly suitable for PowerPlay brands as she had vast e-commerce and wholesale experience from Missguided, where she had been since their infancy through their 80% YoY growth to their current ‘powerhouse’ standing today. In this position, Kelly;

  • Moved from the internal warehousing to the 3PL solution.
  • Led the associated staffing/culture transition.
  • Oversaw the full stock process and successfully migrated warehousing.

Since joining PowerPlay, Kelly has successfully:

  • Addressed stock shortages due to the Pandemic, and ensured no adverse impact.
  • Planned appropriately due to the disruption caused by Brexit, and kept the business growing to its full potential.
  • Contributed to the transformation of the business model from a bricks-and-mortar retailer to an online business, whilst its B2B focus and family ownership model.
"It is clear this has been easy and appropriate move for her as she has taken everything in her stride. Kelly is an easy person to work with and has fitted into the culture well too."
Marc Samuels, Managing Director
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