MD Lee Thompson at Fulfilmentcrowd, a global, tech-enabled e-commerce fulfilment business, was introduced to Rowan by Barclays Bank. Having turned over £10m revenue in 2020, the company wanted to achieve £15m with PE investment, and facilitate exit of one of original owners.
With a value creation plan yet to be defined, a tech-minded owner/founder with product experience but not enough commercial and operational expertise and no experience working with PE, Thompson was tasked with appointing multiple new Board members.
Due to a low NPS, Fulfilmentcrowd risked not achieving the growth goals and potentially going into decline.
Rowan ran a focused and strategic session with Lee and other senior stakeholders, to help them develop and understand the value creation plan. From this session a strategy & people structure for the investment process, and a timeline for the key appointments was created.
From the search, NED Mike McGrath, who was key in helping to further define and implement the growth strategy.#
Key insights and actions included:
What makes Rowan different:
Value to customer: