Fulfilmentcrowd - Building an investable Board

Rowan appoints NED and whole Board, facilitating £7.5m PE investment and exit for owner


fulfilmentcrowd Is a disruptive, cloud-based tech company, which provides fulfilment and other value-add e-commerce services, primarily in the SME space.

The business was set up in 1992 by David and Sylvia Gregson, with son Lee joining soon after. Lee Thompson joined in 1998, and after a long stint as Sales & Marketing Director, during which he shaped a growth strategy, was elevated to MD in summer 2020.

Shortly thereafter, Lee was recommended to Rowan through Shakira Musarat at Barclays bank. The team had ambitious growth plans for the business, which included a desire to raise Private Equity funding to support this plan and facilitate an exit for Sylvia.


Rowan ran a focused / strategic session with Lee and other senior stakeholders, to help them develop and understand the right strategy for growth, and the people plan to support this, which would ultimately secure external investment.

  • Firstly, a strategy & people structure was agreed for the investment process, and a timeline for the key appointments was created.
  • Rowan then ran an extensive search and assessment process to appoint a NED. This was critical to fulfilmentcrowd’s success, and the appointee – Mike McGrath, was key in helping to further define and implement the growth strategy.
  • After Mike’s successful appointment, Rowan ran further retained searches, appointing CFO Peter Hosker, and COO Paul Taylor


The NED and Board appointments have proved highly successful for fulfilmentcrowd.

Since Rowan began working with the business, fulfilmentcrowd has:

Clarified its growth strategy, and got the workforce engaged and bought in to this vision.

Became much more suitable for external investment, eventually securing £7.5 million from BGF.

Facilitated the exit of one of the its original owners, whilst remaining on its growth trajectory.