Logistics and Distribution


MD Lee Thompson at Fulfilmentcrowd, a global, tech-enabled e-commerce fulfilment business, was introduced to Rowan by Barclays Bank. Having turned over £10m revenue in 2020, the company wanted to achieve £15m with PE investment, and facilitate exit of one of original owners.

With a value creation plan yet to be defined, a tech-minded owner/founder with product experience but not enough commercial and operational expertise and no experience working with PE, Thompson was tasked with appointing multiple new Board members.

Due to a low NPS, Fulfilmentcrowd risked not achieving the growth goals and potentially going into decline.


Rowan ran a focused and strategic session with Lee and other senior stakeholders, to help them develop and understand the value creation plan. From this session a strategy & people structure for the investment process, and a timeline for the key appointments was created.

From the search, NED Mike McGrath, who was key in helping to further define and implement the growth strategy.#

Key insights and actions included:

  • Defined the brief for a new strategic CFO that could stand up to rigorous PE standards.
  • Defined the brief for a COO with commercial and internationalisation experience.
  • Used Rowan’s best-in-class search and assessment process to identify candidates aligned to the value creation plan and new people structure.


What makes Rowan different:

  • Knowledge of PE, given Rowan’s own journey as an investee.
  • Experience of working with preferred PE houses and in the e-commerce sector.
  • Rowan’s unparalleled network of PE-eligible candidates based in the North-West.
  • Consultative approached focused on the process: finding the right solution, not a ‘quick fix’.



  • Value Creation Plan defined with clear route to achieving optimal structure and primary investment
  • CFO Peter Hosker appointed to drive strategy and provide PE rigour
  • COO Paul Taylor appointed to drive operational efficiencies and internationalisation
  • The business received £7.5m investment from PE house BGF


Value to customer:

  • One of the original owners successfully exited after realising equity
  • Successful international expansion – featured on Retailtech ‘high growth’ list ‘22
  • New leadership structure paved the way for multiple follow-on appointments, made by Rowan
"with my strategic experience and their knowledge of shaping and building out a Board, we were able to make the correct hires to free up Lee Thompson and [Owner] Lee Gregson to focus on their core skillsets."
Mike McGrath, Non-Exec Chair, Fulfilmentcrowd
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