As one of our series of educational breakfasts in 2019, the objective of this seminar was to uncover the importance of how you are perceived in the wider world through social media & other sources and how to build your reputation to improve both career prospects and build brand for your organisation. Attended by the cities most ambitious Finance Directors, we were delighted to hear from the following speakers: Jo Scott, Managing Partner, Truth Creative: Lead strategist for brand interrogation, brand creation and brand delivery. Jo has over 15 years agency experience across regional, national and international brands; within the context of both B2C and B2B markets providing commercial insight to her clients and delivering effective, tangible results. Katy Leeson, Managing Director, Social Chain: Katy is working with some of the largest brands in the world including Superdry, Warner Music, Coca Cola and Boohoo and has developed a number of policies which have allowed for the seamless expansion of the business and its culture across its five global locations. The audience were able to learn about why branding is important and the do’s and don’ts of personal branding.